"Pimping Your Ride Via Indigenous Traditions"

Back in 2010, eight members of two Huichol families used more than 2 million glass beads to create an amazing piece of art using a vintage Volkswagen as their canvas. Seven months later, this was the result - an amazing piece of beaded art that was inspired by the designs of Francisco Bautista, a patriarch of one of the families.

The Huichol is an ethnic group of people that live mostly in western central Mexico along the Sierra Madre mountain range in the Mexican states of Nayarit, Jalisco, Zacatecas and Durango. 

These incredible artists included some traditional cultural symbols such as serpents (which represent rain), the sun (on top), four eagles and “ofrendas” (offerings) of fruit to their gods into their design. The car was shown at the Museo de Arte Popular in Mexico City and then sold to benefit some of the museum’s programs.

Click HERE to visit the website and read more about the artists behind it and to view a video.